Social media can be really helpful for building your business and gaining a greater presence online. It can also have a very powerful effect on you personally. Today I’m highlighting stories that show the impact of social media on individuals in need.
Continue reading “Weekly Roundup: Social Media Success Stories – Warm Fuzzy Edition”
This is a guest post by Cassidy Davis.
In an effort to follow through on my New Year’s resolution of getting fit, I recently obtained a new gym membership and personal trainer. Spending an increased amount of time at the gym in combination with working in the field of communications, I have found that there are several concepts about working out that can be applied to social media.
Continue reading “Five Things Working Out Can Teach You About Social Media”
Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.
Continue reading “Weekly Roundup: Social Media Success Stories”
According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose?
If you haven’t seen the search plus your world action, here’s what it looks like:
Continue reading “How to Take Advantage of Google’s Search Plus Your World”
Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.
Continue reading “Weekly Roundup: Social Media Marketing Success Stories”
Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!
Continue reading “How to Customize a ‘Tweet This’ Link in 3 Easy Steps”
Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?
QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:
Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips.
I had the privilege of speaking with Ottawa Citizen’s Business Editor, Robert Bostelaar. We discussed elements that make a good story, dos and don’ts of writing a news release, how to attract media attention, and upcoming business trends in Ottawa. Read about Robert and our interview below. Continue reading “How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor”
Online press releases are an excellent way to get information into the public sphere as well as to reach media. However, with thousands of press releases competing for attention, how can you make yours stand out? Here are 8 tips:
Question: What’s the first experiment you will try?
Twitter has quickly become the go-to place for news and information. However, following journalists, thought leaders, people in your industry, associations, friends, etc. can be overwhelming and time consuming. Follow these three steps to increase your engagement in less time.
Continue reading “How to get more out of Twitter in less time”
