Weekly Roundup: Social Media Marketing Success Stories

Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.

1. 9 Small Business Social Media Success Stories courtesy of Social Media Examiner.

Social Media Examiner takes a look at how nine small businesses use modern social media marketing practices to transform their online presence. For each business SME provides key takeaways for you to use in your own business.

2.  Presenting Pinterest! And 7 examples of brands doing it right.

You may have heard of this new social media site. It’s basically an online bulletin board where you “pin” your favorite images; anything from fashion to photography to recipes, and more. Lately, there’s been a lot written about how businesses can use Pinterest as part of their social media marketing. HubSpot shares 7 examples of brands doing it right on Pinterest. They offer insights into how these brands are having success on this unique social media site.

3. The Most Followed Brand Pages on Google+ via Mashable

Despite reports that G+ traffic and use has increased, the verdict is still out on Google+. However, that doesn’t mean brands shouldn’t try to get in on the action and make it work for them. Mashable’s article shows how H&M is the most followed brand page on Google+, beating out Pepsi, Starbucks, and Coca-Cola. Perhaps the secret to their success is staying active on the site. H&M has posted to its G+ page 318 times, which is more than any other brand, except for Ferrari.

4. PRDaily showcases the Massive Success Southwest has with Social Media

The company has over 1.2 million followers on Twitter and almost 2 million people “like” their Facebook page. A quick look at both sites should just how engaged Southwest is online. Read the article to see how the company uses all forms of media (photos, video, etc) to share their stories and generate engagement.

Question: How will you use the lessons in these examples to improve your social media marketing efforts?

NOTE: I plan on highlighting positive marketing stories (social or traditional media) each Friday, so if you see a story to share, send me an email, tweet me the link, or post on my Google+ page!