Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.
Social Media Examiner takes a look at how nine small businesses use modern social media marketing practices to transform their online presence. For each business SME provides key takeaways for you to use in your own business.
You may have heard of this new social media site. It’s basically an online bulletin board where you “pin” your favorite images; anything from fashion to photography to recipes, and more. Lately, there’s been a lot written about how businesses can use Pinterest as part of their social media marketing. HubSpot shares 7 examples of brands doing it right on Pinterest. They offer insights into how these brands are having success on this unique social media site.
Despite reports that G+ traffic and use has increased, the verdict is still out on Google+. However, that doesn’t mean brands shouldn’t try to get in on the action and make it work for them. Mashable’s article shows how H&M is the most followed brand page on Google+, beating out Pepsi, Starbucks, and Coca-Cola. Perhaps the secret to their success is staying active on the site. H&M has posted to its G+ page 318 times, which is more than any other brand, except for Ferrari.
The company has over 1.2 million followers on Twitter and almost 2 million people “like” their Facebook page. A quick look at both sites should just how engaged Southwest is online. Read the article to see how the company uses all forms of media (photos, video, etc) to share their stories and generate engagement.
Question: How will you use the lessons in these examples to improve your social media marketing efforts?