Tag Archives: ROI

How to choose the right advertising mix for your business

Posted on October 4, 2011 by Lydia Di Francesco

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

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How to create a positive user experience on your website

Posted on July 20, 2011 by Lydia Di Francesco

Have you ever been to a website and felt like you were trapped in a maze, going around in circles and hitting dead ends trying to find the content you are looking for? Make sure your customers don’t have a … Continue reading →

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How well is your website working for you?

Posted on July 15, 2011 by Lydia Di Francesco

Your website has many jobs: marketer, educator, information hub, salesperson, virtual storefront, retailer, as well as being a vehicle that portrays your overall brand. Like a car, your website needs care and maintenance in order to run smoothly and continue … Continue reading →

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