Tag Archives: communication

Five Things Working Out Can Teach You About Social Media

Posted on March 14, 2012 by Lydia Di Francesco

This is a guest post by Cassidy Davis. In an effort to follow through on my New Year’s resolution of getting fit, I recently obtained a new gym membership and personal trainer.  Spending an increased amount of time at the … Continue reading →

Posted in Communications, Social Media | Tagged , , , | 5 Comments

Weekly Roundup: Social Media Success Stories

Posted on February 24, 2012 by Lydia Di Francesco

Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.

Posted in Communications, Marketing, Social Media | Tagged , , , , , | 1 Comment

How to Customize a ‘Tweet This’ Link in 3 Easy Steps

Posted on February 3, 2012 by Lydia Di Francesco

Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!

Posted in Communications, Marketing, Social Media | Tagged , , , , , | 9 Comments

3 Tips to Improve Your Cross-Cultural Communication Skills

Posted on January 27, 2012 by Lydia Di Francesco

If you’ve ever visited a foreign country you’ve probably experienced trying to communicate but feeling like the wires were crossed and the messages weren’t getting through. Learn three easy ways of how you can improve your cross-cultural communication skills. Know … Continue reading →

Posted in Communications, Cross-Cultural Communications, Self Awareness | Tagged , , , | 4 Comments

Top 10 Marketing and Communication Blogs

Posted on January 13, 2012 by Lydia Di Francesco

Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?

Posted in Communications, Marketing, Social Media, Websites | Tagged , , , , , , , | 12 Comments

The Power of Posture and Non-Verbal Communication

Posted on December 1, 2011 by Lydia Di Francesco

Grandma was right to scold you for slouching. Research shows how you sit for just 2 minutes can affect your body’s hormones and actually impact how powerful you feel and are perceived. Harvard Professor Amy Cuddy explains in this video:

Posted in Communications, Self Awareness | Tagged , , , , , | 6 Comments

How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor

Posted on November 18, 2011 by Lydia Di Francesco

Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips. … Continue reading →

Posted in Communications, Media Relations, News Releases, Social Media | Tagged , , , , , , | 2 Comments

8 Tips to Increase Views of Your Online Press Release

Posted on November 2, 2011 by Lydia Di Francesco

Online press releases are an excellent way to get information into the public sphere as well as to reach media. However, with thousands of press releases competing for attention, how can you make yours stand out? Here are 8 tips: … Continue reading →

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6 Things to Check before Hitting “Send”

Posted on September 22, 2011 by Lydia Di Francesco

When keeping up with the constant flow of emails, it’s easy to quickly type something and hit send. But wait! Don’t forget everything you send is a reflection of you and your business. Take time to check these 6 things: … Continue reading →

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5 Ways to Write a Better Email Subject Line

Posted on August 17, 2011 by Lydia Di Francesco

The subject line is the most important part of your email. It makes or breaks the reader’s decision to open your message. People today are busy and receive countless emails per day. Ensure they read yours by following these tips.

Posted in Communications, Marketing | Tagged , , | 4 Comments

How to Choose Appropriate Salutation & Closing Phrases when Emailing

Posted on August 11, 2011 by Lydia Di Francesco

Not all email communication is the same or serves the same purpose; therefore, the way in which you open and close your email should be appropriate to the type of email and to whom you are addressing.

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