Category Archives: Media Relations

How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor

Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips.

I had the privilege of speaking with Ottawa Citizen’s Business Editor, Robert Bostelaar. We discussed elements that make a good story, dos and don’ts of writing a news release, how to attract media attention, and upcoming business trends in Ottawa. Read about Robert and our interview below. Continue reading How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor