Category Archives: Marketing

How to Take Advantage of Google’s Search Plus Your World

According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose?

If you haven’t seen the search plus your world action, here’s what it looks like:

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Weekly Roundup: Social Media Marketing Success Stories

Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.

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How to Customize a ‘Tweet This’ Link in 3 Easy Steps

Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!

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Top 10 Marketing and Communication Blogs

Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?

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QR Codes: Don’t Make These Mistakes

QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:

how to use a QR code, marketing mistakes, mobile site, barcode

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How to choose the right advertising mix for your business

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

advertising mix, strategy, goals, objectives, audience

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6 Things to Check before Hitting “Send”

When keeping up with the constant flow of emails, it’s easy to quickly type something and hit send. But wait! Don’t forget everything you send is a reflection of you and your business. Take time to check these 6 things:

proofreading email, email communicationImage courtesy of Ohmega1982 / FreeDigitalPhotos.net

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3 Benefits to Having a Target Market for Your Business

As the adage goes, “You can’t be all things to all people”.  This is true in life, with the relationships you have with others, just as it’s true in business.  There is value in defining who you want purchasing your products or services – your target market.

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How to create a positive user experience on your website

Have you ever been to a website and felt like you were trapped in a maze, going around in circles and hitting dead ends trying to find the content you are looking for? Make sure your customers don’t have a similar experience by following the tips below.

Continue reading How to create a positive user experience on your website

How well is your website working for you?

Your website has many jobs: marketer, educator, information hub, salesperson, virtual storefront, retailer, as well as being a vehicle that portrays your overall brand.

Like a car, your website needs care and maintenance in order to run smoothly and continue doing its job.

Continue reading How well is your website working for you?

How facebook uses targeted advertising

Today my friend posted that she got a GoodLife Membership and as a BodyPump Instructor with GoodLife (in my spare time) I happily responded to her status update. When I clicked on the update to write my comment, I took notice of the advertising facebook was showing me. They were all related to working out or getting a better body. Continue reading How facebook uses targeted advertising