Category Archives: Marketing

Weekly Roundup: Social Media Success Stories

Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.

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How to Take Advantage of Google’s Search Plus Your World

According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose? … Continue reading

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Weekly Roundup: Social Media Marketing Success Stories

Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.

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How to Customize a ‘Tweet This’ Link in 3 Easy Steps

Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!

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Top 10 Marketing and Communication Blogs

Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?

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QR Codes: Don’t Make These Mistakes

QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:

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Marketing Lessons Learned from Email Spam

Hardly a day goes by where I don’t encounter someone asking if I want to subscribe to their newsletter. I don’t mind giving up my email address when I feel the content will add value; however, today something different happened.

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How to choose the right advertising mix for your business

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

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6 Things to Check before Hitting “Send”

When keeping up with the constant flow of emails, it’s easy to quickly type something and hit send. But wait! Don’t forget everything you send is a reflection of you and your business. Take time to check these 6 things: … Continue reading

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5 Ways to Write a Better Email Subject Line

The subject line is the most important part of your email. It makes or breaks the reader’s decision to open your message. People today are busy and receive countless emails per day. Ensure they read yours by following these tips.

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3 Benefits to Having a Target Market for Your Business

As the adage goes, “You can’t be all things to all people”.  This is true in life, with the relationships you have with others, just as it’s true in business.  There is value in defining who you want purchasing your … Continue reading

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Any men out there do dishes?

Gender stereotypes are all around us. Little girls wear pink, little boys wear blue.  Women clean and do dishes; men fix things and do yard work.  Wait a minute… men don’t do dishes?

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How to create a positive user experience on your website

Have you ever been to a website and felt like you were trapped in a maze, going around in circles and hitting dead ends trying to find the content you are looking for? Make sure your customers don’t have a … Continue reading

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How well is your website working for you?

Your website has many jobs: marketer, educator, information hub, salesperson, virtual storefront, retailer, as well as being a vehicle that portrays your overall brand. Like a car, your website needs care and maintenance in order to run smoothly and continue … Continue reading

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How facebook uses targeted advertising

Today my friend posted that she got a GoodLife Membership and as a BodyPump Instructor with GoodLife (in my spare time) I happily responded to her status update. When I clicked on the update to write my comment, I took … Continue reading

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