Category Archives: Marketing
There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?
When keeping up with the constant flow of emails, it’s easy to quickly type something and hit send. But wait! Don’t forget everything you send is a reflection of you and your business. Take time to check these 6 things: … Continue reading
The subject line is the most important part of your email. It makes or breaks the reader’s decision to open your message. People today are busy and receive countless emails per day. Ensure they read yours by following these tips.
As the adage goes, “You can’t be all things to all people”. This is true in life, with the relationships you have with others, just as it’s true in business. There is value in defining who you want purchasing your … Continue reading
Gender stereotypes are all around us. Little girls wear pink, little boys wear blue. Women clean and do dishes; men fix things and do yard work. Wait a minute… men don’t do dishes?
Have you ever been to a website and felt like you were trapped in a maze, going around in circles and hitting dead ends trying to find the content you are looking for? Make sure your customers don’t have a … Continue reading
Your website has many jobs: marketer, educator, information hub, salesperson, virtual storefront, retailer, as well as being a vehicle that portrays your overall brand. Like a car, your website needs care and maintenance in order to run smoothly and continue … Continue reading