Category Archives: Growing your business

How to Take Advantage of Google’s Search Plus Your World

Posted on February 15, 2012 by Lydia Di Francesco

According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose? … Continue reading →

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How to choose the right advertising mix for your business

Posted on October 4, 2011 by Lydia Di Francesco

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

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3 Benefits to Having a Target Market for Your Business

Posted on August 3, 2011 by Lydia Di Francesco

As the adage goes, “You can’t be all things to all people”.  This is true in life, with the relationships you have with others, just as it’s true in business.  There is value in defining who you want purchasing your … Continue reading →

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