Category Archives: Growing your business

How to Take Advantage of Google’s Search Plus Your World

According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose?

If you haven’t seen the search plus your world action, here’s what it looks like:

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How to choose the right advertising mix for your business

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

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Continue reading How to choose the right advertising mix for your business

3 Benefits to Having a Target Market for Your Business

As the adage goes, “You can’t be all things to all people”.  This is true in life, with the relationships you have with others, just as it’s true in business.  There is value in defining who you want purchasing your products or services – your target market.

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