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- Weekly Roundup: Social Media Success Stories
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Category Archives: Communications
Five Things Working Out Can Teach You About Social Media
This is a guest post by Cassidy Davis. In an effort to follow through on my New Year’s resolution of getting fit, I recently obtained a new gym membership and personal trainer. Spending an increased amount of time at the … Continue reading
Posted in Communications, Social Media
Tagged communication, engagement, social media, Twitter
5 Comments
Weekly Roundup: Social Media Success Stories
Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.
Posted in Communications, Marketing, Social Media
Tagged communication, facebook, marketing, social media marketing, success, Twitter
1 Comment
How to Take Advantage of Google’s Search Plus Your World
According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose? … Continue reading
Posted in Communications, Growing your business, Marketing, Social Media, Websites
Tagged brand page, content marketing, google+, online search, SEO
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How to Customize a ‘Tweet This’ Link in 3 Easy Steps
Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!
Posted in Communications, Marketing, Social Media
Tagged communication, email, marketing, social media sharing, tweet this, Twitter
9 Comments
How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor
Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips. … Continue reading
Posted in Communications, Media Relations, News Releases, Social Media
Tagged business, communication, email, media relations, Ottawa, press release, writing
2 Comments
8 Tips to Increase Views of Your Online Press Release
Online press releases are an excellent way to get information into the public sphere as well as to reach media. However, with thousands of press releases competing for attention, how can you make yours stand out? Here are 8 tips: … Continue reading
Posted in Communications, Social Media
Tagged communication, media relations, photos, press release, storify, videos
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Marketing Lessons Learned from Email Spam
Hardly a day goes by where I don’t encounter someone asking if I want to subscribe to their newsletter. I don’t mind giving up my email address when I feel the content will add value; however, today something different happened.
Posted in Communications, Marketing
Tagged email, LinkedIn, marketing, newsletter, spam, target market
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6 Things to Check before Hitting “Send”
When keeping up with the constant flow of emails, it’s easy to quickly type something and hit send. But wait! Don’t forget everything you send is a reflection of you and your business. Take time to check these 6 things: … Continue reading
Posted in Communications, Marketing
Tagged communication, content, email, etiquette, subject line
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5 Ways to Write a Better Email Subject Line
The subject line is the most important part of your email. It makes or breaks the reader’s decision to open your message. People today are busy and receive countless emails per day. Ensure they read yours by following these tips.
How to Choose Appropriate Salutation & Closing Phrases when Emailing
Not all email communication is the same or serves the same purpose; therefore, the way in which you open and close your email should be appropriate to the type of email and to whom you are addressing.
Posted in Communications
Tagged closing, communication, email, etiquette, salutation
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How to create a positive user experience on your website
Have you ever been to a website and felt like you were trapped in a maze, going around in circles and hitting dead ends trying to find the content you are looking for? Make sure your customers don’t have a … Continue reading
Posted in Communications, Marketing, Websites
Tagged branding, content, ROI, website maintenance
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How well is your website working for you?
Your website has many jobs: marketer, educator, information hub, salesperson, virtual storefront, retailer, as well as being a vehicle that portrays your overall brand. Like a car, your website needs care and maintenance in order to run smoothly and continue … Continue reading
Posted in Communications, Marketing, Websites
Tagged branding, content, ROI, website maintenance
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