Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.
Continue reading “Weekly Roundup: Social Media Marketing Success Stories”
QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:
Continue reading “QR Codes: Don’t Make These Mistakes”
There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?
Continue reading “How to choose the right advertising mix for your business”
As the adage goes, “You can’t be all things to all people”. This is true in life, with the relationships you have with others, just as it’s true in business. There is value in defining who you want purchasing your products or services – your target market.
Continue reading “3 Benefits to Having a Target Market for Your Business”
Gender stereotypes are all around us. Little girls wear pink, little boys wear blue. Women clean and do dishes; men fix things and do yard work. Wait a minute… men don’t do dishes? Continue reading “Any men out there do dishes?”
Today my friend posted that she got a GoodLife Membership and as a BodyPump Instructor with GoodLife (in my spare time) I happily responded to her status update. When I clicked on the update to write my comment, I took notice of the advertising facebook was showing me. They were all related to working out or getting a better body. Continue reading “How facebook uses targeted advertising”