Weekly Roundup: Social Media Success Stories – Warm Fuzzy Edition

Social media can be really helpful for building your business and gaining a greater presence online. It can also have a very powerful effect on you personally. Today I’m highlighting stories that show the impact of social media on individuals in need.

Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Five Things Working Out Can Teach You About Social Media

This is a guest post by Cassidy Davis.

In an effort to follow through on my New Year’s resolution of getting fit, I recently obtained a new gym membership and personal trainer.  Spending an increased amount of time at the gym in combination with working in the field of communications, I have found that there are several concepts about working out that can be applied to social media.

social media tips

Continue reading

Posted in Communications, Social Media | Tagged , , , | 6 Comments

Weekly Roundup: Social Media Success Stories

Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.

Continue reading

Posted in Communications, Marketing, Social Media | Tagged , , , , , | 1 Comment

How to Take Advantage of Google’s Search Plus Your World

According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose?

If you haven’t seen the search plus your world action, here’s what it looks like:

Google internet search Continue reading

Posted in Communications, Growing your business, Marketing, Social Media, Websites | Tagged , , , , | Leave a comment

Weekly Roundup: Social Media Marketing Success Stories

Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.

Continue reading

Posted in Advertising, Marketing, Social Media, Websites | Tagged , , , , , , , | Leave a comment

How to Customize a ‘Tweet This’ Link in 3 Easy Steps

Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!

twitter, twitter link, tweet this

Continue reading

Posted in Communications, Marketing, Social Media | Tagged , , , , , | 10 Comments

3 Tips to Improve Your Cross-Cultural Communication Skills

If you’ve ever visited a foreign country you’ve probably experienced trying to communicate but feeling like the wires were crossed and the messages weren’t getting through. Learn three easy ways of how you can improve your cross-cultural communication skills.

communication skills, cultures

Know Yourself

A knowledge of self and behavior patterns are critical to effective cross-cultural communication.

Each of us has a personal culture. Often in North America, a person’s identity is centered around “I”.

The culture of “me” is the biggest cause of rifts between relationships. When two cultural entities meet the natural reaction is defensive.

Recognizing your personal triggers improves your cross-cultural communication.  If you can recognize emotions, you can manage them. If not, you may try to push your values system on someone else.

Be Aware of Differences in Personal Space

Personal space is an important issue in communication. When someone enters your personal space you get a brain freeze and tune out – this is where miscommunication can occur. [Try it out: Have a conversation with someone and step closer and closer together. How difficult is it to maintain the chat?]

In Canada, our personal “bubble” is about one arm length (elbow to finger). However, in many other countries, personal space is much closer.

When speaking with someone from another culture and they enter your bubble, acknowledge your emotions so you can deal with it and move on. Recognize that the “affront” to your personal space was not intentional, but simply what the other person is used to.

Don’t Be Afraid of … Pauses in Conversation

Every language has a cadence. This is one of the most difficult things to learn about a language and usually takes about a generation to master.

Using large pauses is not typical in Canadian cadence, but in many cultures this is standard. In fact, if you don’t pause and reflect before answering it’s seen as rude and disrespectful.

This point is especially important when interviewing candidates from another culture. Keep in mind that when the person pauses it’s not because they don’t know the answer, but that they are used to reflecting before responding.

BONUS TIP: Surround yourself with people from other cultures and ask questions when you see them doing something differently. Instead of judging or trying to change the behavior, learn about the difference so you can increase your level of cultural awareness.

Question: What other ways can we improve our cross-cultural communication skills? What have you found works in your experience? Share your insights and examples in the comment section!

Posted in Communications, Cross-Cultural Communications, Self Awareness | Tagged , , , | 4 Comments

Top 10 Marketing and Communication Blogs

Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?

writing blogs, learning Continue reading

Posted in Communications, Marketing, Social Media, Websites | Tagged , , , , , , , | 15 Comments

QR Codes: Don’t Make These Mistakes

QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:

how to use a QR code, marketing mistakes, mobile site, barcode

Continue reading

Posted in Advertising, Marketing, Social Media, Websites | Tagged , , , , , | 9 Comments

The Power of Posture and Non-Verbal Communication

Grandma was right to scold you for slouching. Research shows how you sit for just 2 minutes can affect your body’s hormones and actually impact how powerful you feel and are perceived. Harvard Professor Amy Cuddy explains in this video:

Continue reading

Posted in Communications, Self Awareness | Tagged , , , , , | 8 Comments

How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor

Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips.

I had the privilege of speaking with Ottawa Citizen’s Business Editor, Robert Bostelaar. We discussed elements that make a good story, dos and don’ts of writing a news release, how to attract media attention, and upcoming business trends in Ottawa. Read about Robert and our interview below. Continue reading

Posted in Communications, Media Relations, News Releases, Social Media | Tagged , , , , , , | 2 Comments

8 Tips to Increase Views of Your Online Press Release

Online press releases are an excellent way to get information into the public sphere as well as to reach media. However, with thousands of press releases competing for attention, how can you make yours stand out? Here are 8 tips:


Question: What’s the first experiment you will try?

Posted in Communications, Social Media | Tagged , , , , , | Leave a comment

How to get more out of Twitter in less time

Twitter has quickly become the go-to place for news and information. However, following journalists, thought leaders, people in your industry, associations, friends, etc. can be overwhelming and time consuming. Follow these three steps to increase your engagement in less time.

Twitter, streamline, save time, engage, image Continue reading

Posted in Social Media | Tagged , , , , , | 1 Comment

Marketing Lessons Learned from Email Spam

Hardly a day goes by where I don’t encounter someone asking if I want to subscribe to their newsletter. I don’t mind giving up my email address when I feel the content will add value; however, today something different happened.

email spam, newsletter, image, subscribe, unsubscribe

Continue reading

Posted in Communications, Marketing | Tagged , , , , , | Leave a comment

How to choose the right advertising mix for your business

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

advertising mix, strategy, goals, objectives, audience

Continue reading

Posted in Advertising, Growing your business, Marketing | Tagged , , , , , | Leave a comment