Social media can be really helpful for building your business and gaining a greater presence online. It can also have a very powerful effect on you personally. Today I’m highlighting stories that show the impact of social media on individuals in need.
This is a guest post by Cassidy Davis.
In an effort to follow through on my New Year’s resolution of getting fit, I recently obtained a new gym membership and personal trainer. Spending an increased amount of time at the gym in combination with working in the field of communications, I have found that there are several concepts about working out that can be applied to social media.
Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.
According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose?
If you haven’t seen the search plus your world action, here’s what it looks like:
Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.
Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!
If you’ve ever visited a foreign country you’ve probably experienced trying to communicate but feeling like the wires were crossed and the messages weren’t getting through. Learn three easy ways of how you can improve your cross-cultural communication skills.
A knowledge of self and behavior patterns are critical to effective cross-cultural communication.
Each of us has a personal culture. Often in North America, a person’s identity is centered around “I”.
The culture of “me” is the biggest cause of rifts between relationships. When two cultural entities meet the natural reaction is defensive.
Recognizing your personal triggers improves your cross-cultural communication. If you can recognize emotions, you can manage them. If not, you may try to push your values system on someone else.
Be Aware of Differences in Personal Space
Personal space is an important issue in communication. When someone enters your personal space you get a brain freeze and tune out – this is where miscommunication can occur. [Try it out: Have a conversation with someone and step closer and closer together. How difficult is it to maintain the chat?]
In Canada, our personal “bubble” is about one arm length (elbow to finger). However, in many other countries, personal space is much closer.
When speaking with someone from another culture and they enter your bubble, acknowledge your emotions so you can deal with it and move on. Recognize that the “affront” to your personal space was not intentional, but simply what the other person is used to.
Don’t Be Afraid of … Pauses in Conversation
Every language has a cadence. This is one of the most difficult things to learn about a language and usually takes about a generation to master.
Using large pauses is not typical in Canadian cadence, but in many cultures this is standard. In fact, if you don’t pause and reflect before answering it’s seen as rude and disrespectful.
This point is especially important when interviewing candidates from another culture. Keep in mind that when the person pauses it’s not because they don’t know the answer, but that they are used to reflecting before responding.
Question: What other ways can we improve our cross-cultural communication skills? What have you found works in your experience? Share your insights and examples in the comment section!
Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?
QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:
Grandma was right to scold you for slouching. Research shows how you sit for just 2 minutes can affect your body’s hormones and actually impact how powerful you feel and are perceived. Harvard Professor Amy Cuddy explains in this video:
How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor
Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips.
I had the privilege of speaking with Ottawa Citizen’s Business Editor, Robert Bostelaar. We discussed elements that make a good story, dos and don’ts of writing a news release, how to attract media attention, and upcoming business trends in Ottawa. Read about Robert and our interview below. Continue reading →
Online press releases are an excellent way to get information into the public sphere as well as to reach media. However, with thousands of press releases competing for attention, how can you make yours stand out? Here are 8 tips:
Question: What’s the first experiment you will try?
Twitter has quickly become the go-to place for news and information. However, following journalists, thought leaders, people in your industry, associations, friends, etc. can be overwhelming and time consuming. Follow these three steps to increase your engagement in less time.
There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?