Author Archives: Lydia Di Francesco

Weekly Roundup: Social Media Success Stories – Warm Fuzzy Edition

Posted on March 30, 2012 by Lydia Di Francesco

Social media can be really helpful for building your business and gaining a greater presence online. It can also have a very powerful effect on you personally. Today I’m highlighting stories that show the impact of social media on individuals … Continue reading →

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Five Things Working Out Can Teach You About Social Media

Posted on March 14, 2012 by Lydia Di Francesco

This is a guest post by Cassidy Davis. In an effort to follow through on my New Year’s resolution of getting fit, I recently obtained a new gym membership and personal trainer.  Spending an increased amount of time at the … Continue reading →

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Weekly Roundup: Social Media Success Stories

Posted on February 24, 2012 by Lydia Di Francesco

Here’s this week’s roundup of social media success stories. We have examples from B2C, B2B, and an awareness campaign regarding the 3.11 disaster in Japan.

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How to Take Advantage of Google’s Search Plus Your World

Posted on February 15, 2012 by Lydia Di Francesco

According to the Google site, “when signed in with Google+, you’ll find personal results and profiles of people you know or follow”. This new feature has some pretty important consequences for businesses – good and bad. Which will you choose? … Continue reading →

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Weekly Roundup: Social Media Marketing Success Stories

Posted on February 10, 2012 by Lydia Di Francesco

Every day we hear stories about mistakes companies make using social media marketing, such as Twitter hashtag disasters or deleting comments on Facebook. I like to focus on the positive, so this week’s roundup highlights social media marketing success stories.

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How to Customize a ‘Tweet This’ Link in 3 Easy Steps

Posted on February 3, 2012 by Lydia Di Francesco

Social Media sharing buttons are a great way to have your audience spread your message. You should definitely have them on your website, but you should also include them in your marketing emails. Learn how to create a customized tweet!

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3 Tips to Improve Your Cross-Cultural Communication Skills

Posted on January 27, 2012 by Lydia Di Francesco

If you’ve ever visited a foreign country you’ve probably experienced trying to communicate but feeling like the wires were crossed and the messages weren’t getting through. Learn three easy ways of how you can improve your cross-cultural communication skills. Know … Continue reading →

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Top 10 Marketing and Communication Blogs

Posted on January 13, 2012 by Lydia Di Francesco

Here’s my take on some of the best marketing and communication blogs out there. From traditional marketing to social media marketing to how to write better copy, I’m constantly learning new ways to improve my craft. Who do you read?

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QR Codes: Don’t Make These Mistakes

Posted on January 5, 2012 by Lydia Di Francesco

QR codes are all the rage these days. You know, those funny barcodes that are popping up everywhere. They can be a great addition to a marketing piece, but quickly become useless if not used properly. Don’t make these mistakes:

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The Power of Posture and Non-Verbal Communication

Posted on December 1, 2011 by Lydia Di Francesco

Grandma was right to scold you for slouching. Research shows how you sit for just 2 minutes can affect your body’s hormones and actually impact how powerful you feel and are perceived. Harvard Professor Amy Cuddy explains in this video:

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How to Get the Media to Pay Attention to your Business: An Interview with Ottawa Citizen’s Business Editor

Posted on November 18, 2011 by Lydia Di Francesco

Reporters get about 100-150 emails per day. Most are from companies hoping to have a story written on their product or service. How do you make sure you stand out? I interviewed the Citizen’s Business Editor to get insider tips. … Continue reading →

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8 Tips to Increase Views of Your Online Press Release

Posted on November 2, 2011 by Lydia Di Francesco

Online press releases are an excellent way to get information into the public sphere as well as to reach media. However, with thousands of press releases competing for attention, how can you make yours stand out? Here are 8 tips: … Continue reading →

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How to get more out of Twitter in less time

Posted on October 21, 2011 by Lydia Di Francesco

Twitter has quickly become the go-to place for news and information. However, following journalists, thought leaders, people in your industry, associations, friends, etc. can be overwhelming and time consuming. Follow these three steps to increase your engagement in less time.

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Marketing Lessons Learned from Email Spam

Posted on October 13, 2011 by Lydia Di Francesco

Hardly a day goes by where I don’t encounter someone asking if I want to subscribe to their newsletter. I don’t mind giving up my email address when I feel the content will add value; however, today something different happened.

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How to choose the right advertising mix for your business

Posted on October 4, 2011 by Lydia Di Francesco

There are so many places where you can promote your company: magazines, online, newspapers, bus shelters, tv, radio, blogs…or even outside a building under construction (seen here in Barcelona). With seemingly endless options how do you choose the right mix?

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